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The survey research handbook / Pamela L. Alreck, Robert B. Settle.

By: Contributor(s): Material type: TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1985.Description: xix, 429 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0870945297
  • 9780870945298
  • 0256031746
  • 9780256031744
Subject(s): Genre/Form: Additional physical formats: Online version:: Survey research handbook.LOC classification:
  • HN29 .A7
Contents:
PART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Ghana Armed Forces Command and Staff College General stacks Reference HN29 .A7 (Browse shelf(Opens below)) C1 Available 2024-2312

Includes index.

PART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary.

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