Normal view MARC view ISBD view

The survey research handbook /

Alreck, Pamela L.

The survey research handbook / Pamela L. Alreck, Robert B. Settle. - Homewood, Ill. : R.D. Irwin, 1985. - xix, 429 pages : illustrations ; 24 cm. - Irwin series in marketing. . - Irwin series in marketing. .

Includes index.

PART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary.

ISBN: 0870945297 9780870945298 0256031746 9780256031744

LCCN: 84080812

Nat. Bib. Agency Control No.: 011657601 Uk

Subjects--Topical Terms:
Social surveys--Handbooks, manuals, etc.
Data Collection--methods
Social surveys--Handbooks, manuals, etc.
Social surveys.

Subjects--Index Terms: Social surveys

Index Terms--Genre/Form:
Handbook
handbooks.
manuals (instructional materials)
Handbooks and manuals.
Handbooks and manuals.
Guides et manuels.

LC Class. No.: HN29 / .A7