Find & keep customers for your small business / edited by Joanne Y. Cleaver.
Material type:
TextSeries: CCH business owner's toolkitPublication details: Chicago, Ill. : CCH Incorp., �1999.Description: viii, 211 pp : illu 26 cmContent type: - text
- unmediated
- volume
- 0808003542
- 9780808003540
- Find and keep customers for your small business
- HD62.7 .C58
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Ghana Armed Forces Command and Staff College General stacks | Reference | HD62.7 .C58 (Browse shelf(Opens below)) | c.1 | Available | 2024-1427 |
Browsing Ghana Armed Forces Command and Staff College shelves,Shelving location: General stacks,Collection: Reference Close shelf browser (Hides shelf browser)
| HD62.4 .B36 International management : text and cases / | HD62.4 .H54 Global business today / | HD62.4 .N31 International management [Texte imprim�e] / | HD62.7 .C58 Find & keep customers for your small business / | HD69.P75 C62 Effective project management / | HD69.P75 G53 Successful project management / | HD69.P75 G53 Successful project management / |
Includes index.
Ch. 1. Overview : the marketing challenge -- ch. 2. Analyzing the market environment -- ch. 3. Finding your target market -- ch. 4. Building a plan to reach your market -- ch. 5. Developing, refining and branding your product -- ch. 6. Packaging and pricing your product -- ch. 7. Choosing distribution methods -- ch. 8. Sales and customer relations -- ch. 9. Promotions and advertising -- ch. 10. Media, community and professional relations -- ch. 11. Are you getting what you're paying for?
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