Find & keep customers for your small business /
Find & keep customers for your small business /
Find and keep customers for your small business
edited by Joanne Y. Cleaver.
- Chicago, Ill. : CCH Incorp., �1999.
- viii, 211 pp : illu 26 cm.
- CCH business owner's toolkit .
- CCH business owner's toolkit. .
Includes index.
Ch. 1. Overview : the marketing challenge -- ch. 2. Analyzing the market environment -- ch. 3. Finding your target market -- ch. 4. Building a plan to reach your market -- ch. 5. Developing, refining and branding your product -- ch. 6. Packaging and pricing your product -- ch. 7. Choosing distribution methods -- ch. 8. Sales and customer relations -- ch. 9. Promotions and advertising -- ch. 10. Media, community and professional relations -- ch. 11. Are you getting what you're paying for?
0808003542 9780808003540
00551457
Small business--Management.
Marketing--Management.
Customer services--Management.
Petites et moyennes entreprises--Gestion.
Marketing--Gestion.
Service �a la client�ele--Gestion.
Customer services--Management.
Marketing--Management.
Small business--Management.
HD62.7 / .C58
Includes index.
Ch. 1. Overview : the marketing challenge -- ch. 2. Analyzing the market environment -- ch. 3. Finding your target market -- ch. 4. Building a plan to reach your market -- ch. 5. Developing, refining and branding your product -- ch. 6. Packaging and pricing your product -- ch. 7. Choosing distribution methods -- ch. 8. Sales and customer relations -- ch. 9. Promotions and advertising -- ch. 10. Media, community and professional relations -- ch. 11. Are you getting what you're paying for?
0808003542 9780808003540
00551457
Small business--Management.
Marketing--Management.
Customer services--Management.
Petites et moyennes entreprises--Gestion.
Marketing--Gestion.
Service �a la client�ele--Gestion.
Customer services--Management.
Marketing--Management.
Small business--Management.
HD62.7 / .C58