The survey research handbook / Pamela L. Alreck, Robert B. Settle.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : R.D. Irwin, 1985.Description: xix, 429 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0870945297
- 9780870945298
- 0256031746
- 9780256031744
- HN29 .A7
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Ghana Armed Forces Command and Staff College General stacks | Reference | HN29 .A7 (Browse shelf(Opens below)) | C1 | Available | 2024-2312 |
Includes index.
PART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary.
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