Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

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TextSeries: Irwin series in marketingPublication details: Homewood, IL : Irwin, 1993.Edition: 11th edDescription: 1 online resource (xxii, 763, 15, 14 pages : color illustrationsContent type:

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Additional physical formats: Print version:: Basic marketing.LOC classification:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ghana Armed Forces Command and Staff College		Reference		HF5415.13 .M13 (Browse shelf(Opens below))				C1	Available			2024-2104

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Includes bibliographical references (pages 723-760) and indexes.

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