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Basic marketing : a global-managerial approach /

McCarthy, E. Jerome

Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. - 11th ed. - Homewood, IL : Irwin, 1993. - 1 online resource (xxii, 763, 15, 14 pages : color illustrations. - The Irwin series in marketing . - Irwin series in marketing. .

Includes bibliographical references (pages 723-760) and indexes.

ISBN:

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--United States
Export marketing--Management.
Marketing--Gestion.
Marketing--Gestion.
Export marketing--Management.
Marketing--Management.
Marketing.

Subjects--Geographic Terms:
United States.

LC Class. No.: HF5415.13 / .M13

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