Contemporary advertising / William F. Arens, Michael F. Weigold.
Material type:
TextPublication details: New York : Mcgraw-Hill, 2017.Edition: Fifteenth editionDescription: xxxi, 714 p ; 27 cmContent type: - text
- unmediated
- 1259921263
- 9781259921261
- HF 5821 B62
Contents:
What are advertising and integrated marketing communications? -- Planning the campaign -- Executing and evaluating the campaign.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Ghana Armed Forces Command and Staff College General stacks | Reference | HF 5821 B62 (Browse shelf(Opens below)) | Available | 2024-1719 | |||||||||||||
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Books
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Ghana Armed Forces Command and Staff College General stacks | Reference | HF 5821 B62 (Browse shelf(Opens below)) | Available | 2024-1720 |
Browsing Ghana Armed Forces Command and Staff College shelves,Shelving location: General stacks,Collection: Reference Close shelf browser (Hides shelf browser)
| HF5548.2 .R55 Introduction to data processing / | HF5548.8 .M756 Psychology applied to work : an introduction to industrial and organizational psychology / | HF5635 .M11 An introduction to accounting / | HF 5821 B62 Contemporary advertising / | HF 5821 B62 Contemporary advertising / | HG3204 .B63 Blood money : the Swiss, the Nazis and the looted billions / | HG3368.A6 C36 Towards a just monetary system : a discussion of money, banking, and monetary policy in the light of Islamic teachings / |
Includes index.
What are advertising and integrated marketing communications? -- Planning the campaign -- Executing and evaluating the campaign.
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