Contemporary advertising / (Record no. 1079)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01240cam a22003373 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1020859955 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240712110528.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180130s2016 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259921263 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259921261 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1020859955 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PHCSB |
| Language of cataloging | eng |
| Transcribing agency | PHCSB |
| Modifying agency | OCLCO |
| -- | OCLCQ |
| -- | OCLCL |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | B62 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary advertising / |
| Statement of responsibility, etc. | William F. Arens, Michael F. Weigold. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifteenth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Mcgraw-Hill, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 714 p ; |
| Dimensions | 27 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What are advertising and integrated marketing communications? -- Planning the campaign -- Executing and evaluating the campaign. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Contemporary advertising (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGkgXTDtvKYTwwk6vV4RBq |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| h (OCLC) | NO HOLDINGS IN GHUCC - 3 OTHER HOLDINGS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Reference | Ghana Armed Forces Command and Staff College | Ghana Armed Forces Command and Staff College | General stacks | 07/12/2024 | HF 5821 B62 | 2024-1719 | 07/12/2024 | 07/12/2024 | Books | |||||
| Library of Congress Classification | Reference | Ghana Armed Forces Command and Staff College | Ghana Armed Forces Command and Staff College | General stacks | 07/12/2024 | HF 5821 B62 | 2024-1720 | 07/12/2024 | 07/12/2024 | Books |