Find & keep customers for your small business / edited by Joanne Y. Cleaver.

Contributor(s):

Cleaver, Joanne, 1958-

Material type:

TextSeries: CCH business owner's toolkitPublication details: Chicago, Ill. : CCH Incorp., �1999.Description: viii, 211 pp : illu 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0808003542
9780808003540

Other title:

Find and keep customers for your small business

Subject(s):

LOC classification:

HD62.7 .C58

Online resources:

Click here to access online

Contents:

Ch. 1. Overview : the marketing challenge -- ch. 2. Analyzing the market environment -- ch. 3. Finding your target market -- ch. 4. Building a plan to reach your market -- ch. 5. Developing, refining and branding your product -- ch. 6. Packaging and pricing your product -- ch. 7. Choosing distribution methods -- ch. 8. Sales and customer relations -- ch. 9. Promotions and advertising -- ch. 10. Media, community and professional relations -- ch. 11. Are you getting what you're paying for?

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Ghana Armed Forces Command and Staff College General stacks		Reference		HD62.7 .C58 (Browse shelf(Opens below))				c.1	Available			2024-1427

Includes index.

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