Includes bibliographical references and index.

Why do research? -- What are the major types of social research? -- Theory and research -- The meanings of methodology -- How to review the literature review and conduct ethical studies -- Strategies of research design -- Qualitative and quantitative measurement -- Qualitative and quantitative sampling -- Experimental research -- Survey research -- Nonreactive research and secondary analysis -- Analysis of quantitative data -- Field research and focus group research -- Analysis of qualitative data -- Writing the research report and the politics of social research.

Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches. New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately. MyResearchKit includes: * Multiple-choice practice test questions* Flashcards of key terms* Short research exercises (previously in the workbook)*Social Explorer: census data from 1790 - present* A "Social Research in the News" blog*Writing tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)*MySearchLab: a search engine for retrieving scholarly research articles from hundreds of academic journals