Normal view MARC view ISBD view

The basics of media writing : (Record no. 1193)

MARC details
000 -LEADER
fixed length control field	02996cam a2200385 i 4500
001 - CONTROL NUMBER
control field	ocn955274572
003 - CONTROL NUMBER IDENTIFIER
control field	OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240717135405.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	160803s2018 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2016023278
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781506308104
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1506308104
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	AU@
System control number	000058466156
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	NLGGC
System control number	413772772
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)955274572
Canceled/invalid control number	(OCoLC)950637536
--	(OCoLC)970386081
--	(OCoLC)1090514817
--	(OCoLC)1275423543
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Description conventions	rda
Transcribing agency	DLC
Modifying agency	OCLCO
--	BDX
--	YDXCP
--	BTCTA
--	OCLCQ
--	OCLCF
--	OCLCO
--	YDX
--	OCLCO
--	WIS
--	OCLCA
--	OSU
--	OCLCO
--	OCLCL
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	P96.A86
Item number	K84 2018
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	808.06/6302
Edition number	23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kuehn, Scott A.,
Relator term	author.
245 14 - TITLE STATEMENT
Title	The basics of media writing :
Remainder of title	a strategic approach /
Statement of responsibility, etc.	Scott A. Kuehn, James A. Lingwall.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Thousand Oaks, California :
Name of producer, publisher, distributor, manufacturer	CQ Press, an Imprint of SAGE Publications, Inc.,
Date of production, publication, distribution, manufacture, or copyright notice	[2018]
300 ## - PHYSICAL DESCRIPTION
Extent	xxxi, 534 p;
Dimensions	24 cm
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	You as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
520 ## - SUMMARY, ETC.
Summary, etc.	Helps readers develop the essential writing skills and professional habits needed to succeed in 21st century media careers. This research-driven strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them starting points to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece, and the FAJA four-point model asks students a series of question about their story type (Face, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, regardless of format.--COVER.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Mass media
General subdivision	Authorship.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Lingwall, James Andrew,
Relator term	author.
758 ## - RESOURCE IDENTIFIER
Relationship information	has work:
Label	The basics of media writing (Text)
Real World Object URI	https://id.oclc.org/worldcat/entity/E39PCFVxwK7r3kWXFMPRf8VCjP
Relationship	https://id.oclc.org/worldcat/ontology/hasWork
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books
Suppress in OPAC	No
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC)	NO HOLDINGS IN GHUCC - 87 OTHER HOLDINGS

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Total checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Library of Congress Classification			Reference	Ghana Armed Forces Command and Staff College	Ghana Armed Forces Command and Staff College	General stacks	07/17/2024		P96.A86 K84 2018	2024-1926	07/17/2024	07/17/2024	Books
		Library of Congress Classification			Reference	Ghana Armed Forces Command and Staff College	Ghana Armed Forces Command and Staff College	General stacks	07/17/2024		P96.A86 K84 2018	2024-1927	07/17/2024	07/17/2024	Books