MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02926cam a22004694a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocm61520439 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240712111358.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050816s2006 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005052643 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA592236 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
013325994 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273693980 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273693987 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000028535742 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
290248930 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
HEBIS |
| System control number |
178460990 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
013325994 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)61520439 |
| Canceled/invalid control number |
(OCoLC)62225132 |
| -- |
(OCoLC)68765842 |
| -- |
(OCoLC)779670665 |
| -- |
(OCoLC)1116657960 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
C#P |
| -- |
UKM |
| -- |
NLGGC |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
OCLCA |
| -- |
DEBSZ |
| -- |
BDX |
| -- |
U9X |
| -- |
TULIB |
| -- |
OCLCF |
| -- |
UKDBK |
| -- |
OCLCQ |
| -- |
I8M |
| -- |
UZ0 |
| -- |
ESU |
| -- |
OCLCQ |
| -- |
DHA |
| -- |
OCLCQ |
| -- |
LND |
| -- |
UKMGB |
| -- |
OCLCQ |
| -- |
LUN |
| -- |
IL4J6 |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCL |
| -- |
OCLCQ |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.D753 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doyle, Peter, |
| Dates associated with a name |
1943-2003. |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PBJjHgrVwygyPfTcWHbYgKd |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing management and strategy / |
| Statement of responsibility, etc. |
Peter Doyle and Philip Stern. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 446 p : |
| Other physical details |
color ill ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 427-434) and indexes. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
Management : objectives and tasks -- |
| Miscellaneous information |
Ch. 2. |
| Title |
The customer-led business -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Segmentation, positioning and the marketing mix -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Strategic market planning -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Market dynamics and competitive strategy -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Building successful brands -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Innovation and new product development -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Pricing policy : delivering value -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Communications strategy -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Managing personal selling -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Managing marketing channels -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Marketing in service business -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Turnaround management -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Marketing in the future. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stern, Philip, |
| Dates associated with a name |
1954- |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCjFXh7jhKpDyjrXbygrhd3 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship information |
has work: |
| Label |
Marketing management and strategy (Text) |
| Real World Object URI |
https://id.oclc.org/worldcat/entity/E39PCGw6THJXX7DJtBxWxJYWym |
| Relationship |
https://id.oclc.org/worldcat/ontology/hasWork |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.gbv.de/dms/zbw/499877748.pdf">http://www.gbv.de/dms/zbw/499877748.pdf</a> |
| Public note |
Kostenfrei |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://lib.myilibrary.com/?id=60186&entityid=https://netlogin.strath.ac.uk/shibboleth">http://lib.myilibrary.com/?id=60186&entityid=https://netlogin.strath.ac.uk/shibboleth</a> |
| Public note |
to access electronic resource |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://catalogue.londonmet.ac.uk/record=b1684514~S1">http://catalogue.londonmet.ac.uk/record=b1684514~S1</a> |
| Public note |
E-book |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
HELD BY GHUCC - 134 OTHER HOLDINGS |
