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Kleppner's Advertising procedure /

Kleppner's Advertising procedure / Advertising procedure J. Thomas Russell, W. Ronald Lane. - 11th ed. - Englewood Cliffs, N.J. : Prentice Hall International, 1990. - xvi, 636 pages, 7 unnumbered pages of plates : illustrations ; 24 cm. - The Prentice Hall series in marketing .

ISBN: 0135163374 9780135163375

Nat. Bib. Agency Control No.: 011038624 Uk

Subjects--Topical Terms:
Advertising.
Advertising.

LC Class. No.: HF5823 / R82

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