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Marketing management : analysis, planning, and control /

Kotler, Philip.

Marketing management : analysis, planning, and control / Philip Kotler. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1976. - xi, 529 pages : illustrations ; 25 cm

Includes bibliographical references and indexes.

ISBN: 0135579597 9780135579596 0135579678 9780135579671

LCCN: 75020278

Subjects--Topical Terms:
Marketing--Management.
Marketing--Gestion.
Marketing--Management.
Marketing management.

Subjects--Index Terms: Marketing management Marketing (General) Marketing (algemeen)

LC Class. No.: HF5415.13 / .K79

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