000 02245cam a2200481 a 4500
001 ocm42724148
003 OSt
005 20240708121206.0
008 000304s1999 ilua 001 0 eng d
010 _a 00551457
020 _a0808003542
_q(pbk.)
020 _a9780808003540
_q(pbk.)
029 1 _aAU@
_b000021461096
035 _a(OCoLC)42724148
040 _aJED
_beng
_cDLC
_dBTCTA
_dBAKER
_dYDXCP
_dOCLCG
_dILU
_dOCLCF
_dOCLCO
_dOCLCQ
_dOCLCO
_dOCLCL
042 _alccopycat
043 _an-us---
050 0 0 _aHD62.7
_b.C58
245 0 0 _aFind & keep customers for your small business /
_cedited by Joanne Y. Cleaver.
246 3 _aFind and keep customers for your small business
260 _aChicago, Ill. :
_bCCH Incorp.,
_c�1999.
300 _aviii, 211 pp :
_billu
_c26 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aCCH business owner's toolkit
500 _aIncludes index.
505 0 _aCh. 1. Overview : the marketing challenge -- ch. 2. Analyzing the market environment -- ch. 3. Finding your target market -- ch. 4. Building a plan to reach your market -- ch. 5. Developing, refining and branding your product -- ch. 6. Packaging and pricing your product -- ch. 7. Choosing distribution methods -- ch. 8. Sales and customer relations -- ch. 9. Promotions and advertising -- ch. 10. Media, community and professional relations -- ch. 11. Are you getting what you're paying for?
650 0 _aSmall business
_xManagement.
650 0 _aMarketing
_xManagement.
650 0 _aCustomer services
_xManagement.
650 6 _aPetites et moyennes entreprises
_xGestion.
650 6 _aMarketing
_xGestion.
650 6 _aService �a la client�ele
_xGestion.
650 7 _aCustomer services
_xManagement.
_2fast
_0(OCoLC)fst00885552
650 7 _aMarketing
_xManagement.
_2fast
_0(OCoLC)fst01010209
650 7 _aSmall business
_xManagement.
_2fast
_0(OCoLC)fst01121306
700 1 _aCleaver, Joanne,
_d1958-
_1https://id.oclc.org/worldcat/entity/E39PCjKW9CKbjjmMGCK7T4RywK
830 0 _aCCH business owner's toolkit.
856 4 _uhttp://www.toolkit.cch.com
942 _2lcc
_cBK
_n0
948 _hNO HOLDINGS IN GHUCC - 89 OTHER HOLDINGS
999 _c942
_d942