000 02194cam a2200517Ma 4500
001 on1028667107
003 OCoLC
005 20240926102320.0
006 m o d |
007 cr |||||||||||
008 920812s1993 ilua ob 001 0 eng d
020 _z025610509X
020 _z9780256105094
020 _z0256143153
020 _z9780256143157
035 _a(OCoLC)1028667107
040 _cGAFCSC LIBRARY
043 _an-us---
050 4 _aHF5415.13
_b.M13
100 1 _aMcCarthy, E. Jerome
_q(Edmund Jerome)
_1https://id.oclc.org/worldcat/entity/E39PBJdRBk9CVbvtvKCpwpvfv3
245 1 0 _aBasic marketing :
_ba global-managerial approach /
_cE. Jerome McCarthy, William D. Perreault, Jr.
250 _a11th ed.
260 _aHomewood, IL :
_bIrwin,
_c1993.
300 _a1 online resource (xxii, 763, 15, 14 pages :
_bcolor illustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aThe Irwin series in marketing
504 _aIncludes bibliographical references (pages 723-760) and indexes.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_zUnited States
_xManagement.
650 0 _aExport marketing
_xManagement.
650 6 _aMarketing
_xGestion.
650 6 _aMarketing
_xGestion.
650 7 _aExport marketing
_xManagement.
_2fast
_0(OCoLC)fst00918717
650 7 _aMarketing
_xManagement.
_2fast
_0(OCoLC)fst01010209
650 1 7 _aMarketing.
_2gtt
651 7 _aUnited States.
_2fast
_0(OCoLC)fst01204155
_1https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
700 1 _aPerreault, William D.,
_cJr.
_1https://id.oclc.org/worldcat/entity/E39PCjvcy3bxMBVY6BydG3jFjy
776 0 8 _iPrint version:
_aMcCarthy, E. Jerome (Edmund Jerome).
_tBasic marketing.
_b11th ed.
_dHomewood, IL : Irwin,1993
_w(DLC) 92031792
830 0 _aIrwin series in marketing.
856 4 0 _3Internet Archive
_uhttps://archive.org/details/basicmarketinggl00mcca
856 4 2 _zAdditional information and access via Open Library
_uhttps://openlibrary.org/books/OL1727592M
942 _2lcc
_cBK
_kHF5415.13
_m.M13
_n0
948 _hNO HOLDINGS IN GHUCC - 2 OTHER HOLDINGS
999 _c1289
_d1289