000 03453cam a2200493 i 4500
001 ocn916685861
003 OCoLC
005 20240717142419.0
008 150616t20162016caua b 001 0 eng d
010 _a 2015410940
015 _aGBB505397
_2bnb
016 7 _a017010265
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020 _a9781483344751
020 _a1483344754
029 1 _aNZ1
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029 1 _aAU@
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035 _a(OCoLC)916685861
_z(OCoLC)918965259
040 _aEQO
_beng
_erda
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042 _alccopycat
050 0 0 _aP90
_b.H314
100 1 _aHanson, Ralph E.,
_eauthor.
245 1 0 _aMass communication :
_bliving in a media world /
_cRalph E. Hanson.
250 _aFifth edition.
264 1 _aLos Angeles :
_bSAGE,
_c[2016]
264 4 _c�2016
300 _axvi, 458 p :
_bill ;
_c28 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aPublication date from publisher's Web site.
500 _aPrevious edition: Los Angeles : CQ Press, �2014.
504 _aIncludes bibliographical references and index.
505 0 _aPart 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail. -- Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society. -- Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news. -- Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.
520 _aDesigned to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new ?Media Transformations? box feature that highlights dynamic changes to how we produce and consume media. Each ?Media Transformations? box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you?ll explore the latest developments that are changing today?s media world.
650 0 _aMass media.
650 0 _aCommunication.
655 7 _aTextbooks
_2fast
_0(OCoLC)fst01423863
758 _ihas work:
_aMass communication (Text)
_1https://id.oclc.org/worldcat/entity/E39PCFydvK7wGyQHYBqWFbjPV3
_4https://id.oclc.org/worldcat/ontology/hasWork
776 0 8 _iebook version:
_z9781483344768
942 _2lcc
_cBK
_n0
948 _hNO HOLDINGS IN GHUCC - 47 OTHER HOLDINGS
999 _c1197
_d1197