000			02996cam a2200385 i 4500
001			ocn955274572
003			OCoLC
005			20240717135405.0
008			160803s2018 caua b 001 0 eng
010			_a 2016023278
020			_a9781506308104
020			_a1506308104
029	1		_aAU@ _b000058466156
029	1		_aNLGGC _b413772772
035			_a(OCoLC)955274572 _z(OCoLC)950637536 _z(OCoLC)970386081 _z(OCoLC)1090514817 _z(OCoLC)1275423543
040			_aDLC _beng _erda _cDLC _dOCLCO _dBDX _dYDXCP _dBTCTA _dOCLCQ _dOCLCF _dOCLCO _dYDX _dOCLCO _dWIS _dOCLCA _dOSU _dOCLCO _dOCLCL
042			_apcc
050	0	0	_aP96.A86 _bK84 2018
082	0	0	_a808.06/6302 _223
100	1		_aKuehn, Scott A., _eauthor.
245	1	4	_aThe basics of media writing : _ba strategic approach / _cScott A. Kuehn, James A. Lingwall.
264		1	_aThousand Oaks, California : _bCQ Press, an Imprint of SAGE Publications, Inc., _c[2018]
300			_axxxi, 534 p; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aYou as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.
520			_aHelps readers develop the essential writing skills and professional habits needed to succeed in 21st century media careers. This research-driven strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them starting points to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece, and the FAJA four-point model asks students a series of question about their story type (Face, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, regardless of format.--COVER.
650		0	_aMass media _xAuthorship.
700	1		_aLingwall, James Andrew, _eauthor.
758			_ihas work: _aThe basics of media writing (Text) _1https://id.oclc.org/worldcat/entity/E39PCFVxwK7r3kWXFMPRf8VCjP _4https://id.oclc.org/worldcat/ontology/hasWork
942			_2lcc _cBK _n0
948			_hNO HOLDINGS IN GHUCC - 87 OTHER HOLDINGS
999			_c1193 _d1193