| 000 | 01240cam a22003373 4500 | ||
|---|---|---|---|
| 001 | on1020859955 | ||
| 003 | OCoLC | ||
| 005 | 20240712110528.0 | ||
| 008 | 180130s2016 xx 000 0 eng d | ||
| 020 | _a1259921263 | ||
| 020 | _a9781259921261 | ||
| 035 | _a(OCoLC)1020859955 | ||
| 040 |
_aPHCSB _beng _cPHCSB _dOCLCO _dOCLCQ _dOCLCL |
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| 050 |
_aHF 5821 _bB62 |
||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Michael F. Weigold. |
| 250 | _aFifteenth edition. | ||
| 260 |
_aNew York : _bMcgraw-Hill, _c2017. |
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| 300 |
_axxxi, 714 p ; _c27 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 504 | _aIncludes index. | ||
| 505 | 8 | _aWhat are advertising and integrated marketing communications? -- Planning the campaign -- Executing and evaluating the campaign. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aWeigold, Michael F. | |
| 700 | 1 | _aArens, Christian. | |
| 758 |
_ihas work: _aContemporary advertising (Text) _1https://id.oclc.org/worldcat/entity/E39PCGkgXTDtvKYTwwk6vV4RBq _4https://id.oclc.org/worldcat/ontology/hasWork |
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| 942 |
_2lcc _cBK _n0 |
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| 948 | _hNO HOLDINGS IN GHUCC - 3 OTHER HOLDINGS | ||
| 999 |
_c1079 _d1079 |
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