text and cases Beamish, Paul W. 1953- creator Morrison, Allen J. Rosenzweig, Philip M. 1955- text bibliography Case studies. ilu Burr Ridge, Ill Irwin �1997 1997 3rd ed. monographic eng

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xii, 604 pp : illu ; 24 cm pt. I. Text -- 1. The Internationalization Process -- 2. The Global Business Environment -- 3. The World of International Trade -- 4. Managing Trade Operations -- 5. Global Sourcing Strategy: R & D, Manufacturing, and Marketing Interfaces -- 6. Licensing -- 7. The Design and Management of International Joint Ventures -- 8. International Strategy Formulation -- 9. The Impact of Globalization on the Organization of Activities -- 10. The Evolving Multinational -- 11. The Global Manager -- 12. Political Risk: Managing Government Intervention -- pt. II. Cases on Internationalization -- 1. Dialogue: Russia -- 2. Kenny Rogers Roasters in China (A) -- 3. Sterling Marking Products, Inc -- 4. India Gold Fish Leather, Ltd -- 5. Neilson International in Mexico -- 6. Cambridge Products, Inc. (A) -- 7. Russki Adventures -- 8. Cameron Auto Parts (A) -- Revised -- 9. Hush Puppies Chile -- 10. Technophar in Viet Nam -- 11. Nora-Sakari: A Proposed Joint Venture in Malaysia -- 12. ACCOR (A) -- 13. Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World's Peoples -- 14. Studds Nolan Joint Venture -- pt. III. Cases on Multinational Management -- 15. Matsushita Industrial de Baja California -- 16. P.T. Sekbang Life Insurance (Indonesia) -- 17. Toppan Moore -- 18. Colgate-Palmolive: Managing International Careers -- 19. Global Enterprises, Inc -- 20. Nestle Breakfast Cereal (A and B) -- 21. Warner-Lambert Company -- 22. Rhone-Poulenc (A) and (B) (Condensed) -- 23. Phil Johnson -- 24. Larson in Nigeria-1994 -- 25. Yutaka Nakamura: A Foreigner in His Native Land -- 26. Scotch-Brite (3M) -- 27. Enron Development Corporation -- 28. International Sourcing in Athletic Footwear: Nike and Reebok -- Index. Paul W. Beamish, Allen Morrison, Philip M. Rosenzweig. Includes bibliographical references and index. International business enterprises Management International business enterprises Management Case studies Entreprises multinationales Gestion Entreprises multinationales Gestion �Etudes de cas Gestion internationale International business enterprises Management Internationales Management Internationale economie Internationale handel Export Management Internationale ondernemingen HD62.4 .B36 83.40 cci1icc Beamish, Paul W., 1953- Burr Ridge, Ill. : Irwin, �1997 3rd ed. (OCoLC)714754120 9780256193497 96033085 DLC 960718 20240708121610.0 ocm35151268 eng