International management : text and cases /
Paul W. Beamish, Allen Morrison, Philip M. Rosenzweig.
- 3rd ed.
- Burr Ridge, Ill. : Irwin, �1997.
- xii, 604 pp : illu ; 24 cm
Includes bibliographical references and index.
Text -- The Internationalization Process -- The Global Business Environment -- The World of International Trade -- Managing Trade Operations -- Global Sourcing Strategy: R & D, Manufacturing, and Marketing Interfaces -- Licensing -- The Design and Management of International Joint Ventures -- International Strategy Formulation -- The Impact of Globalization on the Organization of Activities -- The Evolving Multinational -- The Global Manager -- Political Risk: Managing Government Intervention -- Cases on Internationalization -- Dialogue: Russia -- Kenny Rogers Roasters in China (A) -- Sterling Marking Products, Inc -- India Gold Fish Leather, Ltd -- Neilson International in Mexico -- Cambridge Products, Inc. (A) -- Russki Adventures -- Cameron Auto Parts (A) -- Revised -- Hush Puppies Chile -- Technophar in Viet Nam -- Nora-Sakari: A Proposed Joint Venture in Malaysia -- ACCOR (A) -- Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World's Peoples -- Studds Nolan Joint Venture -- Cases on Multinational Management -- Matsushita Industrial de Baja California -- P.T. Sekbang Life Insurance (Indonesia) -- Toppan Moore -- Colgate-Palmolive: Managing International Careers -- Global Enterprises, Inc -- Nestle Breakfast Cereal (A and B) -- Warner-Lambert Company -- Rhone-Poulenc (A) and (B) (Condensed) -- Phil Johnson -- Larson in Nigeria-1994 -- Yutaka Nakamura: A Foreigner in His Native Land -- Scotch-Brite (3M) -- Enron Development Corporation -- International Sourcing in Athletic Footwear: Nike and Reebok -- Index. pt. I. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. pt. II. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. pt. III. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28.
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96033085
20110128095 can
(AMICUS)000015492732
International business enterprises--Management. International business enterprises--Management--Case studies. Entreprises multinationales--Gestion. Entreprises multinationales--Gestion--�Etudes de cas. Gestion internationale. International business enterprises--Management. Internationales Management Internationale economie. Internationale handel. Export. Management. Internationale ondernemingen.