TY  - BOOK
AU  - Cleaver,Joanne
TI  - Find & keep customers for your small business
T2  - CCH business owner's toolkit
SN  - 0808003542
AV  - HD62.7 .C58
PY  - 1999///
CY  - Chicago, Ill.
PB  - CCH Incorp.
KW  - Small business
KW  - Management
KW  - Marketing
KW  - Customer services
KW  - Petites et moyennes entreprises
KW  - Gestion
KW  - Service �a la client�ele
KW  - fast
N1  - Includes index; Ch. 1. Overview : the marketing challenge -- ch. 2. Analyzing the market environment -- ch. 3. Finding your target market -- ch. 4. Building a plan to reach your market -- ch. 5. Developing, refining and branding your product -- ch. 6. Packaging and pricing your product -- ch. 7. Choosing distribution methods -- ch. 8. Sales and customer relations -- ch. 9. Promotions and advertising -- ch. 10. Media, community and professional relations -- ch. 11. Are you getting what you're paying for?
UR  - http://www.toolkit.cch.com
ER  -