Cleaver, Joanne 1958- text ilu Chicago, Ill CCH Incorp. �1999 1999 monographic eng

print

viii, 211 pp : illu 26 cm. Ch. 1. Overview : the marketing challenge -- ch. 2. Analyzing the market environment -- ch. 3. Finding your target market -- ch. 4. Building a plan to reach your market -- ch. 5. Developing, refining and branding your product -- ch. 6. Packaging and pricing your product -- ch. 7. Choosing distribution methods -- ch. 8. Sales and customer relations -- ch. 9. Promotions and advertising -- ch. 10. Media, community and professional relations -- ch. 11. Are you getting what you're paying for? edited by Joanne Y. Cleaver. Includes index. n-us--- Small business Management Marketing Management Customer services Management Petites et moyennes entreprises Gestion Marketing Gestion Service �a la client�ele Gestion Customer services Management Marketing Management Small business Management HD62.7 .C58 0808003542 9780808003540 00551457 http://www.toolkit.cch.com http://www.toolkit.cch.com JED 000304 20240708121206.0 ocm42724148 eng