Find & keep customers for your small business / 
 Find and keep customers for your small business 
edited by Joanne Y. Cleaver. 
 - Chicago, Ill. :  CCH Incorp.,  �1999. 
 - viii, 211 pp :  illu  26 cm. 
 - CCH business owner's toolkit .
 - CCH business owner's toolkit. .
<br/><br/> Includes index. 
<br/><br/>Ch. 1. Overview : the marketing challenge -- ch. 2. Analyzing the market environment -- ch. 3. Finding your target market -- ch. 4. Building a plan to reach your market -- ch. 5. Developing, refining and branding your product -- ch. 6. Packaging and pricing your product -- ch. 7. Choosing distribution methods -- ch. 8. Sales and customer relations -- ch. 9. Promotions and advertising -- ch. 10. Media, community and professional relations -- ch. 11. Are you getting what you're paying for? 
<br/><br/><label>ISBN: </label>0808003542 9780808003540 
<br/><br/><label>LCCN: </label>00551457  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.<br/>Marketing--Management.<br/>Customer services--Management.<br/>Petites et moyennes entreprises--Gestion.<br/>Marketing--Gestion.<br/>Service �a la client�ele--Gestion.<br/>Customer services--Management.<br/>Marketing--Management.<br/>Small business--Management.
<br/><br/><label>LC Class. No.: </label>HD62.7  / .C58