@book{3047,
	author = {Blumberg, Boris F. and Cooper, Donald R.},
	title = {Business research methods},
	publisher = {McGraw-Hill Education,},
	year = {2014},
	address = {London :},
	edition = {4. ed.},
	note = {Part 1: Essentials of Research 1. The Nature of Business and Management Research 2. The Research Process and Proposal 3. Literature Review 4. Ethics in Business Research Part 2: Research Methods 5. Quantitative and Qualitative Research 6. Sampling Strategies 7. Primary Data Collection with Surveys 8. Primary Data Collection: Qualitative Data 9. Secondary Data and Archival Sources 10. Content Analysis and Other Qualitative Approaches 11. Case Studies 12. Experimentation Part 3: Research Instruments 13. Fieldwork: Questionnaires and Responses 14. Measurement and Scales 15. Writing and Presenting Research Outcomes Part 4: Statistical Background (ONLINE) 16. Data Preparation and Description 17. Exploring, Displaying and Examining Data 18. Hypothesis Testing 19. Measures of Association 20. Multivariate Analysis: An Overview 21. Qualitative Data Analysis: An Overview Appendices Cases}
}