Blumberg, Boris,

Business research methods / Boris F. Blumberg, Donald R. Cooper and Pamela S. Schindler. - Fourth edition. - 1 volume (various pagings) : illustrations, map ; 27 cm.

Previous edition: 2011.

Includes bibliographical references and index.

Designed to lead readers through the research process from start to finish, this text is divided into three thematic areas covering the essentials of research, different types of research, and the best ways of conducting research.

9780077157487 0077157486

GBB3B7493 bnb

016588504 Uk


Business--Research--Methodology.
Business and Management.

HD30.4 / .B62