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  <titleInfo>
    <nonSort>The </nonSort>
    <title>survey research handbook</title>
  </titleInfo>
  <name type="personal">
    <namePart>Alreck, Pamela L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Settle, Robert B.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">handbook</genre>
  <genre authority="">Handbook</genre>
  <genre authority="aat">handbooks.</genre>
  <genre authority="aat">manuals (instructional materials)</genre>
  <genre authority="fast">Handbooks and manuals.</genre>
  <genre authority="lcgft">Handbooks and manuals.</genre>
  <genre authority="rvmgf">Guides et manuels.</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Homewood, Ill</placeTerm>
    </place>
    <publisher>R.D. Irwin</publisher>
    <dateIssued>1985</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xix, 429 pages : illustrations ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>PART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary.</tableOfContents>
  <note type="statement of responsibility">Pamela L. Alreck, Robert B. Settle.</note>
  <note>Includes index.</note>
  <subject authority="lcsh">
    <topic>Social surveys</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <subject authority="mesh">
    <topic>Data Collection</topic>
    <topic>methods</topic>
  </subject>
  <subject>
    <topic>Social surveys</topic>
    <topic>Handbooks, manuals, etc</topic>
  </subject>
  <subject authority="fast">
    <topic>Social surveys</topic>
  </subject>
  <subject>
    <topic>Social surveys</topic>
  </subject>
  <classification authority="lcc">HN29 .A7</classification>
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    <titleInfo>
      <title>Survey research handbook</title>
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    <name>
      <namePart>Alreck, Pamela L.</namePart>
    </name>
    <originInfo>
      <publisher>Homewood, Ill. : R.D. Irwin, 1985</publisher>
    </originInfo>
    <identifier type="local">(OCoLC)647053899</identifier>
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  <relatedItem type="series">
    <titleInfo>
      <title>Irwin series in marketing</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0870945297</identifier>
  <identifier type="isbn">9780870945298</identifier>
  <identifier type="isbn">0256031746</identifier>
  <identifier type="isbn">9780256031744</identifier>
  <identifier type="lccn">84080812</identifier>
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