Alreck, Pamela L. <br/><br/>
The survey research handbook / 
Pamela L. Alreck, Robert B. Settle. 
 - Homewood, Ill. :  R.D. Irwin,  1985. 
 - xix, 429 pages :  illustrations ;  24 cm. 
 - Irwin series in marketing. .
 - Irwin series in marketing. .
<br/><br/> Includes index. 
<br/><br/>PART ONE: SURVEY PLANNING AND DESIGN: Sponsorship and topics -- Project planning -- Sampling design -- PART TWO: SURVEY INSTRUMENTATION: Question composition -- Scaling techniques -- Questionnaire construction -- PART THREE: DATA COLLECTION AND PROCESSING: Mail collection and processing -- Interview data collection -- Data processing -- PART FOUR: ANALYSIS AND REPORTING: Statistical analysis -- Interpreting results -- Report generation -- Glossary. 
<br/><br/><label>ISBN: </label>0870945297 9780870945298 0256031746 9780256031744 
<br/><br/><label>LCCN: </label>84080812  
<br/><br/><label>Nat. Bib. Agency Control No.: </label>011657601  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social surveys--Handbooks, manuals, etc.<br/>Data Collection--methods<br/>Social surveys--Handbooks, manuals, etc.<br/>Social surveys.
<br/><br/><label>Subjects--Index Terms: </label>Social surveys 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Handbook<br/>handbooks.<br/>manuals (instructional materials)<br/>Handbooks and manuals.<br/>Handbooks and manuals.<br/>Guides et manuels.
<br/><br/><label>LC Class. No.: </label>HN29  / .A7