@book{1440,
	author = {Alreck, Pamela L. and Settle, Robert B.},
	title = {The survey research handbook /},
	publisher = {R.D. Irwin,},
	year = {1985.},
	series = {Irwin series in marketing.},
	address = {Homewood, Ill. :},
	note = {Includes index.}
}