TY - BOOK AU - Russell,Thomas AU - Lane,W.Ronald AU - Kleppner,Otto TI - Kleppner's Advertising procedure T2 - The Prentice Hall series in marketing SN - 0135163374 AV - HF5823 R82 PY - 1990/// CY - Englewood Cliffs, N.J. PB - Prentice Hall International KW - Advertising KW - fast ER -