Kleppner's Advertising procedure / 
 Advertising procedure 
J. Thomas Russell, W. Ronald Lane. 
 - 11th ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall International,  1990. 
 - xvi, 636 pages, 7 unnumbered pages of plates :  illustrations ;  24 cm. 
 - The Prentice Hall series in marketing .
<br/><br/><label>ISBN: </label>0135163374 9780135163375 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>011038624  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / R82