Kotler, Philip. <br/><br/>
Marketing management :  analysis, planning, and control / 
Philip Kotler. 
 - 3d ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1976. 
 - xi, 529 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135579597 9780135579596 0135579678 9780135579671 
<br/><br/><label>LCCN: </label>75020278  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Gestion.<br/>Marketing--Management.<br/>Marketing management.
<br/><br/><label>Subjects--Index Terms: </label>Marketing management Marketing (General) Marketing (algemeen) 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K79