TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a global-managerial approach 
T2  - The Irwin series in marketing
AV  - HF5415.13 .M13
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - United States
KW  - Export marketing
KW  - Gestion
KW  - fast
KW  - gtt
N1  - Includes bibliographical references (pages 723-760) and indexes
UR  - https://archive.org/details/basicmarketinggl00mcca
UR  - https://openlibrary.org/books/OL1727592M
ER  -