a global-managerial approach McCarthy, E. Jerome (Edmund Jerome) creator Perreault, William D. Jr text bibliography ilu Homewood, IL Irwin 1993 11th ed. monographic eng 1 online resource (xxii, 763, 15, 14 pages : color illustrations. E. Jerome McCarthy, William D. Perreault, Jr. Includes bibliographical references (pages 723-760) and indexes. n-us--- Marketing Management Marketing United States Management Export marketing Management Marketing Gestion Marketing Gestion Export marketing Management Marketing Management Marketing United States HF5415.13 .M13 McCarthy, E. Jerome (Edmund Jerome). Homewood, IL : Irwin,1993 11th ed. (DLC) 92031792 https://archive.org/details/basicmarketinggl00mcca https://openlibrary.org/books/OL1727592M https://archive.org/details/basicmarketinggl00mcca https://openlibrary.org/books/OL1727592M 920812 20240926102320.0 on1028667107