McCarthy, E. Jerome <br/><br/>
Basic marketing :  a global-managerial approach / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 11th ed. 
 - Homewood, IL :  Irwin,  1993. 
 - 1 online resource (xxii, 763, 15, 14 pages :  color illustrations. 
 - The Irwin series in marketing .
 - Irwin series in marketing. .
<br/><br/>Includes bibliographical references (pages 723-760) and indexes. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--United States<br/>Export marketing--Management.<br/>Marketing--Gestion.<br/>Marketing--Gestion.<br/>Export marketing--Management.<br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M13