@book{1289,
	author = {McCarthy, E. Jerome and Perreault, William D.,},
	title = {Basic marketing :},
	publisher = {Irwin,},
	year = {1993.},
	series = {The Irwin series in marketing},
	address = {Homewood, IL :},
	edition = {11th ed.},
	url = {https://archive.org/details/basicmarketinggl00mcca}
}