Johnson, Eugene M. Sales management : concepts, practices, and cases / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing. - 2nd ed. - New York : McGraw-Hill, 1994. - xxi, 564 p. : il. ; 24 cm. - McGraw-Hill series in marketing . Includes Bibliography and index ISBN: 0070326525 9780070326521 Subjects--Topical Terms: Sales management.VentasVentes--Gestion.Sales management. LC Class. No.: HF5438.4 / .J62