03245cam a2200421 i 4500001001300000003000600013005001700019008004100036010001700077015001900094016001800113020001800131020001500149035003900164040010800203042001400311050001600325100003100341245007000372250001900442264003300461264001200494300003100506336002600537336003300563337002800596338002700624500004800651500005500699504005100754505087100805520088601676650001602562650001902578655004002597758015202637776003402789ocn916685861OCoLC20240717142419.0150616t20162016caua     b    001 0 eng d  a  2015410940  aGBB5053972bnb7 a0170102652Uk  a9781483344751  a1483344754  a(OCoLC)916685861z(OCoLC)918965259  aEQObengerdacDLCdEQOdYDXCPdOCLCFdOHRRHdMYIIUdOCLCOdOCLdOCLCQdZH7dOCLCAdUKMGBdOCLCOdOCLCL  alccopycat00aP90b.H314 1 aHanson, Ralph E.,eauthor.10aMass communication :bliving in a media world /cRalph E. Hanson.  aFifth edition. 1aLos Angeles :bSAGE,c[2016] 4c�2016  axvi, 458 p :bill ;c28 cm  atextbtxt2rdacontent  astill imagebsti2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aPublication date from publisher's Web site.  aPrevious edition: Los Angeles : CQ Press, �2014.  aIncludes bibliographical references and index.0 aPart 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail. -- Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society. -- Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media. -- Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news. -- Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world.  aDesigned to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new ?Media Transformations? box feature that highlights dynamic changes to how we produce and consume media. Each ?Media Transformations? box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you?ll explore the latest developments that are changing today?s media world. 0aMass media. 0aCommunication. 7aTextbooks2fast0(OCoLC)fst01423863  ihas work:aMass communication (Text)1https://id.oclc.org/worldcat/entity/E39PCFydvK7wGyQHYBqWFbjPV34https://id.oclc.org/worldcat/ontology/hasWork08iebook version:z9781483344768