02996cam a2200385 i 4500 ocn955274572 OCoLC 20240717135405.0 160803s2018 caua b 001 0 eng 2016023278 9781506308104 1506308104 AU@ 000058466156 NLGGC 413772772 (OCoLC)955274572 (OCoLC)950637536 (OCoLC)970386081 (OCoLC)1090514817 (OCoLC)1275423543 DLC eng rda DLC OCLCO BDX YDXCP BTCTA OCLCQ OCLCF OCLCO YDX OCLCO WIS OCLCA OSU OCLCO OCLCL pcc P96.A86 K84 2018 808.06/6302 23 Kuehn, Scott A., author. The basics of media writing : a strategic approach / Scott A. Kuehn, James A. Lingwall. Thousand Oaks, California : CQ Press, an Imprint of SAGE Publications, Inc., [2018] xxxi, 534 p; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. You as a writer -- Media writing professions and strategies -- Media writing style and language conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio and television -- Copy editing -- Media law and ethics -- Writing for social media -- Web copywriting -- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices. Helps readers develop the essential writing skills and professional habits needed to succeed in 21st century media careers. This research-driven strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them starting points to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece, and the FAJA four-point model asks students a series of question about their story type (Face, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, regardless of format.--COVER. Mass media Authorship. Lingwall, James Andrew, author. has work: The basics of media writing (Text) https://id.oclc.org/worldcat/entity/E39PCFVxwK7r3kWXFMPRf8VCjP https://id.oclc.org/worldcat/ontology/hasWork lcc BK 0 NO HOLDINGS IN GHUCC - 87 OTHER HOLDINGS 1193 1193 0 0 lcc 0 0 REF GAFC GAFC GEN 2024-07-17 0 P96.A86 K84 2018 2024-1926 2024-07-17 13:54:30 2024-07-17 BK 0 0 lcc 0 0 REF GAFC GAFC GEN 2024-07-17 0 P96.A86 K84 2018 2024-1927 2024-07-17 13:54:30 2024-07-17 BK