04557cam a2200421Mi 4500 on1099486712 OCoLC 20240712114834.0 171117t20192019caua b 001 0 eng GBB7M5154 bnb 9781506390789 1506390781 AU@ 000065056469 (OCoLC)1099486712 AU@ eng rda AU@ OCLCO CULIB OCLCF OCLCQ OCLCO OCLCQ OCLCL n-us--- HN90.M3 C76 Croteau, David, author. Media/society : technology, industries, content, and users / David Croteau (Virginia Commonwealth University), William Hoynes (Vassar College). Sixth edition. International student edition. Los Angeles : SAGE, [2019] �2019 xxii, 465 p: ill ; 24 cm text txt rdacontent still image sti rdacontent unmediated n rdamedia volume nc rdacarrier Previous edition: 2014. Includes bibliographical references (pages 373-413) and index. PART I : INTRODUCTION : Chapter 1. Media/society in a digital world : The importance of media -- Models of communication media -- A sociology of media -- A model of media and the social world -- Applying the model: Civil rights in two media eras -- PART II : TECHNOLOGY : Chapter 2. The evolution of media technology : The history of media technology -- Technological determinism and social constructionism -- From print to the internet -- PART III : INDUSTRY : Chapter 3. The economics of the media industry : Media companies in the internet era -- Changing patterns of ownership -- Consequences of conglomeration and integration -- The effects of concentration -- Mass media for profit -- The impact of advertising -- Chapter 4. Political influence on media : Media and democracy -- Free speech to free markets: The evolution of U.S. regulatory policy -- Regulation in international perspective -- Competing interests and the regulation debate -- Regulating ownership -- Regulating content -- Regulating access and distribution -- Informal political, social, and economic pressure -- Chapter 5. Media organizations and professionals : The limits of economic and political constraints -- Decision making for profit: Imitation, hits, and stars -- The organization of media work -- Occupational roles and professional socialization -- Norms on the internet, new media, and new organizations -- PART IV : CONTENT : Chapter 6. Media and ideology -- What is ideology? -- Theoretical roots of ideological analysis -- News media and the limits of debate -- Movies, the military, and masculinity -- Television, popularity, and ideology -- Rap music as ideological critique? -- Advertising and consumer culture -- Advertising and the globalization of culture -- Internet ideology -- Chapter 7. Social inequality and media representation : Comparing media content and the "Real" world -- The significance of content -- Race, ethnicity, and media content: Inclusion, roles, and control -- Gender and media content -- Class and the media -- Sexual orientation: Out of the closet and into the media -- PART V : USERS : Chapter 8. Audiences and creators : The active audience: Balancing agency and structure -- Decoding meanings and social position -- The pleasures of media: Celebrity games -- The social context of media Use -- The limits of interpretation -- From active audience to resistant actors -- Content creation and distribution -- Chapter 9. Media influence : Learning from media effects research -- Early works: Establishing the agenda -- Mitigating media effects -- Highlighting media influence -- Mediatization -- The mediatization of politics -- Digital dilemmas: Online media influence -- PART VI : Afterword : Chapter 10. Globalization and the future of media -- What is globalization? -- The global media industry -- Interpreting global media content -- Regulating global media -- Global media users: Limits of the "Global Village" -- The ubiquity of change and the future of media. Mass media Social aspects United States. Mass media Political aspects United States. Hoynes, William, author. has work: Media/society (Text) https://id.oclc.org/worldcat/entity/E39PCFJK4mmbGrMYrRwVCV3vpP https://id.oclc.org/worldcat/ontology/hasWork lcc BK 0 NO HOLDINGS IN GHUCC - 10 OTHER HOLDINGS 1087 1087 0 0 lcc 0 0 REF GAFC GAFC GEN 2024-07-12 0 HN90.M3 C76 2024-1730 2024-07-12 11:49:07 2024-07-12 BK 0 0 lcc 0 0 REF GAFC GAFC GEN 2024-07-12 0 HN90.M3 C76 2024-1731 2024-07-12 11:49:07 2024-07-12 BK