02926cam a22004694a 4500 ocm61520439 OCoLC 20240712111358.0 050816s2006 enka b 001 0 eng 2005052643 GBA592236 bnb 013325994 Uk 0273693980 9780273693987 AU@ 000028535742 DEBSZ 290248930 HEBIS 178460990 UKMGB 013325994 (OCoLC)61520439 (OCoLC)62225132 (OCoLC)68765842 (OCoLC)779670665 (OCoLC)1116657960 DLC eng DLC BAKER C#P UKM NLGGC BTCTA YDXCP OCLCA DEBSZ BDX U9X TULIB OCLCF UKDBK OCLCQ I8M UZ0 ESU OCLCQ DHA OCLCQ LND UKMGB OCLCQ LUN IL4J6 OCLCO OCLCQ OCLCO OCLCQ OCLCL OCLCQ pcc HF5415 .D753 Doyle, Peter, 1943-2003. https://id.oclc.org/worldcat/entity/E39PBJjHgrVwygyPfTcWHbYgKd Marketing management and strategy / Peter Doyle and Philip Stern. 4th ed. Harlow, England ; New York : Financial Times Prentice Hall, 2006. xii, 446 p : color ill ; 27 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 427-434) and indexes. Ch. 1. Management : objectives and tasks -- Ch. 2. The customer-led business -- Ch. 3. Segmentation, positioning and the marketing mix -- Ch. 4. Strategic market planning -- Ch. 5. Market dynamics and competitive strategy -- Ch. 6. Building successful brands -- Ch. 7. Innovation and new product development -- Ch. 8. Pricing policy : delivering value -- Ch. 9. Communications strategy -- Ch. 10. Managing personal selling -- Ch. 11. Managing marketing channels -- Ch. 12. Marketing in service business -- Ch. 13. Turnaround management -- Ch. 14. Marketing in the future. This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans. Marketing. Stern, Philip, 1954- https://id.oclc.org/worldcat/entity/E39PCjFXh7jhKpDyjrXbygrhd3 has work: Marketing management and strategy (Text) https://id.oclc.org/worldcat/entity/E39PCGw6THJXX7DJtBxWxJYWym https://id.oclc.org/worldcat/ontology/hasWork Table of contents http://www.gbv.de/dms/zbw/499877748.pdf Kostenfrei http://lib.myilibrary.com/?id=60186&entityid=https://netlogin.strath.ac.uk/shibboleth to access electronic resource http://catalogue.londonmet.ac.uk/record=b1684514~S1 E-book lcc BK 0 HELD BY GHUCC - 134 OTHER HOLDINGS 1081 1081 0 0 lcc 0 0 REF GAFC GAFC GEN 2024-07-12 0 HF5415 .D753 2024-1722 2024-07-12 11:15:00 2024-07-12 BK