@book{1081,
	author = {Doyle, Peter, and Stern, Philip,},
	title = {Marketing management and strategy /},
	publisher = {Financial Times Prentice Hall,},
	year = {2006.},
	address = {Harlow, England ;},
	edition = {4th ed.},
	url = {http://www.gbv.de/dms/zbw/499877748.pdf}
}