01240cam a22003373 4500 on1020859955 OCoLC 20240712110528.0 180130s2016 xx 000 0 eng d 1259921263 9781259921261 (OCoLC)1020859955 PHCSB eng PHCSB OCLCO OCLCQ OCLCL HF 5821 B62 Arens, William F. Contemporary advertising / William F. Arens, Michael F. Weigold. Fifteenth edition. New York : Mcgraw-Hill, 2017. xxxi, 714 p ; 27 cm text txt rdacontent unmediated n rdamedia Includes index. What are advertising and integrated marketing communications? -- Planning the campaign -- Executing and evaluating the campaign. Advertising. Communication in marketing. Weigold, Michael F. Arens, Christian. has work: Contemporary advertising (Text) https://id.oclc.org/worldcat/entity/E39PCGkgXTDtvKYTwwk6vV4RBq https://id.oclc.org/worldcat/ontology/hasWork lcc BK 0 NO HOLDINGS IN GHUCC - 3 OTHER HOLDINGS 1079 1079 0 0 lcc 0 0 REF GAFC GAFC GEN 2024-07-12 0 HF 5821 B62 2024-1719 2024-07-12 11:06:04 2024-07-12 BK 0 0 lcc 0 0 REF GAFC GAFC GEN 2024-07-12 0 HF 5821 B62 2024-1720 2024-07-12 11:06:04 2024-07-12 BK